![]() And 89% of consumers want to get texts from businesses. In contrast, people read 98% of their text messages, most within three minutes of receiving them. For example, fewer than 5% of sales voicemails get a return call, and only 22% of marketing emails are read. ![]() The medium through which you reach consumers matters as well. However, targeted marketing isn’t just about content. And the proliferation of communications channels has reduced the expense of reaching customers with targeted messaging. In fact, you may offend people when you send generic messages: 80% of consumers say their likelihood of buying goes up when they get personalized marketing.įortunately, big data and data analysis tools have lowered the costs of audience segmenting, so personalized marketing is within reach of even small and mid-sized companies. ![]() They expect and want personalized marketing, and they aren’t bothered when marketers leverage their personal information to show them relevant offers. Targeted marketing is the best way to reach today’s savvy and media-saturated consumers.Ĭonsumers, especially younger generations, have different expectations about privacy and personal data than in the past. To gain attention from consumers, your marketing needs to speak directly to them with offers that respond to or even anticipate their needs. ![]() We have all become experts at tuning out media that isn’t relevant, entertaining or interesting to us. Companies no longer have an excuse not to target their marketing messages. ![]()
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